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Pure Verticals Welcomes Seasoned Internet and Multi-Media Executive Laurence Nathanson to Scale Partnerships and Sales
San Francisco, Calif. - February 28, 2010 – Pure Verticals adds talent to its executive team with the announcement today that Laurence Nathanson has joined the company as Senior VP of Business Development. Nathanson is a business development and licensing expert who brings over 20 years of experience. Nathanson joins Pure Verticals as the company looks to launch full-scale product initiatives with a focus on strategic partner development. Mr. Nathanson specializes in strategic partnerships and marketing concepts, a strength that has previously brought in over $20 million in deal flow through business development, marketing and licensing in the US, Asia and Europe. "It's exciting to join a company that has such a powerful and cross-industry revenue generating platform. Vwala! and CommerceSocial will truly revolutionize online commerce and advertising," enthused Mr. Nathanson. "Simply put, Pure Verticals' technologies are the most well thought-out monetization solutions I've seen for social, ecommerce and advertising industries. Pure Verticals has provided a unique and powerful solution to an existing urgent need. I look forward to expanding Pure Verticals' business and fostering partnerships to scale this unique technology to high levels." Mr. Nathanson is Pure Verticals' second major talent acquisition in just the past 6 months. His arrival follows the appointment of Brian Galvin as interim CTO in October 2009. "We have solid momentum right now, and we’re thrilled to have someone of Laurence's caliber on board to assist us in where we need to go," said Ariel Wada, Pure Verticals CEO. "Pure Verticals' technology is well suited to lead the biggest challenges in social, ecommerce and advertising today; such as delivering intelligent ecommerce and advertising tools to an existing market of worldwide sellers. Laurence has the industry experience and relationships to accelerate our monetization solutions into Business-to-Consumer, Business-to-Business, and Consumer-to-Consumer Web spaces, and very soon other digital mediums." Useful Links View Vwala! at http://www.Vwala.com View CommerceSocial at http://www.CommerceSocial.com About Pure Verticals, Inc. (www.PureVerticals.com) Pure Verticals, Inc., is a solutions provider in monetizing social content across all mediums and properties. Vwala!, Pure Verticals flagship product, allows social networks, virtual community members, site owners, bloggers, gaming environments, and any user-generated content outlet the tools to generate revenue from content through targeted and relevant product and advertising endorsements. Vwala! is provided to the open marketplace as SaaS (software-as-a-service), is free to join, and has no monthly fees. The technology, processes, and the e2VC platform surrounding Vwala! are all patent-pending with the US Patent and Trademark Office. Contact Press |
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| © 2010 Pure Verticals, Inc. |