Smart advertisers have recognized that social media and user-generated content are fertile ground to get their message out to the masses. But user-generated content can be a risky place for many advertisers, as having your brand appear alongside inappropriate content can cause much more harm than good. And without the proper controls and targeting there's no way to be certain that the right audience is seeing your message.

For advertisers and ad networks, Mugzy safely opens the door to user-generated content and social media by connecting advertisers with relevant content. Approval controls provide the layer of protection required to maneuver in the UGC space, and a Focus Group feature allows advertisers to engage with their audience and learn more about how consumers connect with their brand and their messaging.

• Delivers your branding and messaging to a targeted audience through relevant user-generated content and social media.
• Provides brand protection in user-generated content through approval control over where your advertising message is viewed.
• Utilizes the power of "word of mouth" endorsements by brand evangelists to drive awareness.
• Engages members of a social network in a fully moderated focus group around ad messaging.

How do Advertisers and Ad Networks use Mugzy?

Through Pure Verticals' Brand Bazaar, advertisers load in video ads and identify a click-thru amount they are willing share with Mugzy users. Members of a Mugzy-enabled social network or community site can then place these as pre, mid or post roll ads in their video content.

When visitors view Mugzy enabled videos on a social network or enthusiast site, they are presented with the ads that the content creator selected as relevant and of value to the community. If a visitor is interested in a particular ad message, they can click anywhere on the ad during playback and be taken to a destination URL. Advertisers can also enable a Focus Group around any video ad, which invites the visitor to participate in a moderated community discussion for that particular message or ad campaign.

Does Mugzy replace an existing video ad serving solution?

Not at all. In fact, Mugzy can work side-by-side with any video ad-serving platform. For example, site owners can manage the pre-roll ads through their ad-serving platform, while allowing their content creators to include relevant mid or post roll video ads within their video clips. Or vice versa, it's entirely up to you.

How does my target market benefit from Mugzy?

Thanks to the power of social media, there's an ongoing dialogue between 'friends' about the products they use and brands they prefer. Word of mouth marketing is difficult to capture and control, but with Mugzy now you can offer brand evangelists a tool to spread the word to their peers. Instead of seeing off-topic messages, consumers see relevant and targeted ads for services and brands their friends support.

• Consumers win because they're seeing relevant ads for brands endorsed by their peers.
• Content creators win because they're getting paid to promote the brands and services they use and believe in.
• Brands win by connecting with their fans and evangelists at the grassroots level.
• And you win by gaining access to a new customer base through the power of social networks and user generated content.

Everybody wins with Mugzy!