The rapid rise of social networks and user-generated content provides marketers with plenty of eyeballs, but without the proper controls and targeting there's no way to make sure the right audience is seeing your brand and your message. At the same time, "brand evangelists" are describing their purchases and experiences, and sharing their views in videos and podcasts, on blogs and social networks. So how do savvy marketers effectively bring all of these elements together?

Mugzy provides brands and marketers with the ability to tap into the power of user-generated content and social networks through user initiated product endorsements and ad placements. For retailers and e-commerce sites, Mugzy opens the door to selling product directly through social networks and UGC to a targeted consumer.

What can Mugzy do for my Brand?

• Provides a new sales channel by reaching consumers through social media sites and user-generated content.
• Utilizes the power of "word of mouth" endorsements by brand evangelists to drive sales.
• Provides brand protection in user-generated content through control over where your advertising message is viewed.
• Delivers your branding and messaging to a targeted audience through relevant content.

How do Retailers and Brands use Mugzy?

Through Pure Verticals' Brand Bazaar, brands, vendors and retailers load in product information and video ads, then name an amount or percentage they are willing share with Mugzy users for any completed sale and a click-thru amount for ads. Members of a Mugzy-enabled social network or community site can then endorse these products or place video ads in their content.

When visitors view Mugzy enabled content on a social network or content site, they are presented with product endorsements and ads that the content creator has chosen. If a visitor is interested in purchasing a product, they simply click on an "add to cart" button in the endorsement overlay and the product is placed in a universal shopping cart, built into the site. Upon checkout, all of the essential transaction information is sent to the vendor or retailer for fulfillment.

How do consumers benefit from Mugzy?

Shopping is a social experience by nature, where people tend to enthusiastically recommend products and brands to their family, friend and colleagues. Thanks to the power of social networks, consumers can easily look to their friends for suggestions on which products and services to buy, and brand evangelists now have a forum to talk about the products they use. And Mugzy provides the tools to bring everyone together.

• Consumers win because they're buying products and seeing ads their peers feel are the best available.
• Content creators and social networkers win because they're getting paid to support the products and services they use and believe in.
• Brands and Retailers win because they gain access to a new customer base through the power of social networks and can connect with their brand evangelists.

Everybody wins with Mugzy!