Pure Verticals' patent-pending eProcurement-to-Virtual Community platform (e2VC) is a breakthrough technology that allows businesses the unique ability to sell products and advertise their services directly to consumers through targeted placement in user-generated content on social networks and virtual communities.

e2VC powers Pure Verticals' BrandBazaar, a B2B/B2C marketplace where businesses upload products and video ads that can be utilized by participating content creators and site owners for placement within their content. Through these brand and product endorsements visitors can purchase items directly from the content they're viewing, and sellers agree to a revenue share on each transaction. A cost-per-click model drives video advertising engagements, as businesses agree to pay for each ad click through.

The e2VC platform operates in conjunction with Pure Verticals' Monetization of User Generated Content (MUGC) platform, which together drive this innovative direct-to-consumer sales channel, providing vendors and suppliers with access to social network users and the ability to have their products and ads endorsed by enthusiasts and brand advocates to their network of friends, readers and viewers.

For information on including your products or advertisements in BrandBazaar, please contact us at bizdev@pureverticals.com or visit www.BrandBazaar.com.