Pure Verticals' patented Monetization of User Generated Content platform (MUGC/branded as "Mugzy") provides social networks and virtual communities with the ability to generate revenue from the content their users create and share by offering members the ability to endorse the brands, products and services they support directly in their videos or blog.

Members of a Mugzy enabled social network or content site have access to a vast catalog of their favorite brands, products and ads through Pure Verticals' Brand Bazaar, which they can place in their video and text content. Through these product endorsements visitors can purchase items directly from the user-generated content they're viewing, and the site owner/operator, vendor and Mugzy user all share in the revenue from the completed sale. A cost-per-click model drives video advertising engagements, as advertisers agree to pay Mugzy users for each ad click through.

Pure Verticals' MUGC platform includes tools for advertisers to create business rules for inclusion and an approval process to provide brands protection against their message appearing alongside inappropriate user-generated content.

The MUGC platform operates in conjunction with Pure Verticals eProcurement-to-Virtual Community Platform (e2VC) platform, giving social networks and virtual communities a much-needed sustainable source of revenue from their user base and traffic.

Learn more about how Mugzy supports...

• Site Owners and Social Network Operators
• Retailers and Brands
• Content Creators and Publishers
• Advertisers and Ad Networks